8.02.2009

Advertising, Craft Cult & Craftopolis........

Wow! I didn't realize how long it's been since I last posted. Sorry for that!! I've been busy with so many things.......my Virtual Assistant duties, planning my son's 3rd birthday party and picking out items for his 'big boy' room and, last but not least, jewelry! Life is good and we are blessed ;-)

I've been meaning to mention this - I purchased my first ad last week on Craft Cult! Only a 1 week run but I just wanted to test the waters. I still haven't had an opportunity to really delve into the ins and outs of Google Analytics but it tells me that Craft Cult was my highest ranking referral site the week of the ad with 100 visits but only 3% were new visitors. Craftopolis shows that I received 21 hearts that week (I LOVE the additions they've made to the Craftopolis site!!) when previous weeks averaged only 7 new hearts. One sale that week but that was from a previous customer. Still, all in all, I'm happy with the exposure for $15. I'd love to see an option during the etsy check-out process that asks the buyer where they found us! Then we'd really be able to guage how & where to spend our advertising dollars! I've included the photo I used for the ad. What do you think - clickable? not clickable? Suggested changes for my next ad?


And back to the additions to the Craftopolis site.....being able to view how many hearts were received on specific days is AWESOME!! But I still need Craft Cult so I can easily view what's recently been hearted. I'm wondering if this change will draw others away from Craft Cult. What's your preference?



1 comment:

Sridhar said...

Hi,

A good post on Bonhomie Jewelry. We are VA4World a virtual assistant firm who provide admin support service for SME’s all over the world. We would like to hear your feedback.

Thanks,
Sridhar – VA4World for viral marketing, SEO and admin support

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